Easypaisa Nominated For GSAM Global Mobile Award 2016: Pakistan’s first and largest branchless banking service, Easypaisa has been nominated for the prestigious GSMA Global Mobile Awards 2016 in the Best Mobile Product or Service for Women in Emerging Markets.
This is the fourth consecutive time that Easypaisa has been nominated for a GSMA award, commonly dubbed as the “Oscars” of the Mobile and Telecommunication industry.
In 2014, Easypaisa won two GSMA awards for “Best NFC/Mobile money product or service” and “Best Mobile Product or service for women in emerging markets”.
In 2013 and 2015 Easypaisa was also nominated at the awards. The project that got this attention for Easypaisa is the work done with SERP (Sindh Education Reform Program).
The Sindh Education Reform Program (SERP) program operates in 23 remote districts of the Sindh province with 430,000 students.
With SERP, we are providing educational stipends to female students of grades 6 through 10. This World Bank sponsored program seeks to improve gender equity in education for girls belonging to the bottom-of-pyramid families in rural areas of Sindh.
SERP’s stipend disbursements are directly tied to enrollment and attendance, and students must ensure a certain level of attendance to be eligible for this financial support: at least 80% attendance of classes. Easypaisa solved the cash access problem by giving out ATM cards in areas where ATM machines are accessible, and enabling Easypaisa retailers to process the payments for areas where ATM machines are not present.
These initiatives have greatly improved access to cash for women in such remote areas, with Easypaisa bringing instant, safe and convenient access to funds within their own communities which previously had no banking access.
Congratulations to all of the nominees for the 2016 GLOMO Awards,” said Michael O’Hara, Chief Marketing Officer, GSMA. “With more than 930 entries this year – a new record – the competition is greater than ever, reflecting the tremendous diversity and pace of innovation across the mobile world.
This year, the Global Mobile Awards will be held on February 22-25, 2016 at the GSMA Mobile World Congress in Barcelona, Spain